First impressions matter in rentals. A fresh coat of paint enhances appeal, attracts tenants, and preserves property value. But paint choice also affects indoor air quality, tenant health, and maintenance costs.
Traditional paints contain volatile organic compounds (VOCs), which release harmful fumes long after drying. These chemicals can trigger allergies, asthma, and other health issues, especially for children, seniors, and those with respiratory conditions.
Low-VOC paints reduce indoor pollution, minimize odors, and last longer. They’re not just eco-friendly—they’re a smart investment. This guide covers how low-VOC paints can improve tenant retention, cut maintenance costs, and boost rental profitability.
What Are VOCs and Why Should Landlords Care?
Understanding VOCs in Paint
Volatile Organic Compounds (VOCs) are chemicals that evaporate into the air as paint dries. Found in many traditional paints, they contribute to strong odors and indoor air pollution. Even after the paint feels dry, VOCs can continue releasing fumes for weeks—or even months—compromising air quality in a rental unit.
VOCs are linked to headaches, dizziness, and respiratory irritation. Long-term exposure can lead to more serious health risks, particularly in poorly ventilated spaces.
Health Risks of VOC Exposure for Tenants
Different tenant groups are affected by VOC exposure in various ways:
| Tenant Group | Risks from High-VOC Paint |
|---|---|
| Families with young children | Increased risk of allergies, asthma, and developmental concerns |
| Seniors | Higher sensitivity to respiratory irritants and long-term health effects |
| Health-conscious professionals | Demand for cleaner indoor air, leading to dissatisfaction with VOC-heavy spaces |
| Tenants with allergies or asthma | VOCs can trigger flare-ups, making high-VOC rentals undesirable |
The Business Case for Healthier Air Quality in Rentals
Tenant expectations are shifting. Many renters actively seek healthier, eco-friendly living spaces. A property painted with high-VOC paint could lead to complaints, negative reviews, or even legal risks if tenants experience health issues.
Using low-VOC paint positions your rental as modern, well-maintained, and tenant-friendly. It enhances tenant satisfaction, reduces turnover, and helps create a competitive advantage in the rental market.
The Financial and Maintenance Benefits of Low-VOC Paint
Faster Turnover and Higher Tenant Demand
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Move-in ready appeal – Low-VOC paints have minimal odor, making it easier to rent out units immediately after painting.
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Attracts quality tenants – Young families, professionals, and eco-conscious renters actively seek properties with healthier indoor air.
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Higher rental value – Sustainable upgrades, including low-VOC paint, can justify higher rent prices in many markets.
Durability and Long-Term Savings
Low-VOC paints aren’t just better for health—they’re also more durable.
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Resistant to fading and stains – Many low-VOC paints use high-quality resins for increased longevity.
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Scrubbable finishes – Easier to clean, reducing the need for frequent repainting.
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Fewer repaints = lower long-term maintenance costs.
Protecting Property Value with Low-VOC Paint
Beyond rental turnover, low-VOC paints protect the property itself:
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Reduces wall damage from mold, mildew, and moisture.
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Eco-friendly materials can increase resale value.
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Potential government incentives for using sustainable building materials.
How to Choose the Right Low-VOC Paint for Rentals
What Makes a Good Low-VOC Paint for Rentals?
Not all low-VOC paints are created equal. For rental properties, durability is key. Choose a scuff-resistant and washable formula that can withstand frequent cleaning and daily wear. Fading is another concern, especially in sunlit rooms, so opt for UV-resistant paints that maintain color vibrancy over time.
Speed also matters. A fast-drying low-VOC paint allows for quicker turnovers between tenants, reducing downtime and lost rental income. Prioritizing these features ensures a longer-lasting, low-maintenance finish that benefits both landlords and tenants.
Best Finishes for Rental Properties
The right finish depends on the room:
| Finish Type | Best Use in Rentals | Durability |
|---|---|---|
| Matte/Flat | Bedrooms, ceilings | Low (harder to clean) |
| Eggshell | Living rooms, dining rooms | Medium (wipeable) |
| Satin | Kitchens, hallways, bathrooms | High (moisture-resistant) |
| Semi-Gloss | Trim, doors, cabinets | Very High (easy to clean) |
Recommended Low-VOC Paint Brands for Rentals
- Benjamin Moore Natura – Zero-VOC, high durability.
- Sherwin-Williams Harmony – Odor-reducing, mold-resistant.
- Behr Premium Plus Ultra – Low-VOC, stain-blocking technology.
- Dunn-Edwards Everest – GreenGuard Gold Certified.
- Clare Paint – Non-toxic, designer-curated colors.
Addressing Landlord Concerns About Low-VOC Paint
“Are Low-VOC Paints More Expensive?”
While some low-VOC paints cost slightly more upfront, they save money long-term by reducing maintenance needs.
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Fewer repaints mean lower labor costs over multiple tenant cycles.
“Does Low-VOC Paint Perform as Well as Traditional Paint?”
Absolutely. Modern low-VOC paints match or exceed traditional options in:
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Coverage – High-quality low-VOC brands provide excellent opacity.
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Longevity – Durable formulas resist wear and tear.
“Will Tenants Even Notice If I Use Low-VOC Paint?”
Yes. Many tenants actively seek rentals with better air quality. Marketing your property as eco-friendly can be a strong selling point.
How to Market Your Rental as a Low-VOC, Eco-Friendly Property
Highlighting Low-VOC Paint in Rental Listings
A well-crafted listing can attract eco-conscious tenants. Emphasize the benefits of low-VOC paint with clear, compelling descriptions. Phrases like “Freshly painted with low-VOC, eco-friendly paint for a healthier home” or “Ideal for families and allergy-sensitive tenants—low-VOC interior” can make your rental more appealing. Highlighting clean air and sustainability sets your property apart in a competitive market.
Adding Green Features to Attract Eco-Conscious Tenants
Low-VOC paint works even better when combined with other eco-friendly upgrades. Installing energy-efficient LED lighting, water-saving fixtures, and HEPA air filters improves indoor air quality and reduces utility costs. For added credibility, consider obtaining a green rental certification, reinforcing your commitment to a healthier living space.
When to Call a Professional Painter for Your Rental Property
Why Hiring a Professional Painter Makes Sense for Landlords
Professional painters help landlords save time and ensure a high-quality finish. They work efficiently, minimizing downtime between tenants. Proper surface preparation leads to longer-lasting results, reducing the need for frequent touch-ups.
Experienced painters also recommend the best low-VOC paints for high-traffic areas, ensuring durability and tenant satisfaction.
Signs You Should Hire a Pro Instead of DIY
Some painting projects require professional expertise. Large-scale repainting, such as entire units or multiple properties, is best handled by a team. High ceilings and hard-to-reach areas pose safety risks without the right equipment. When time is limited between tenants, professionals can complete the job quickly without sacrificing quality. Historic or textured walls may also need expert techniques to maintain their character while achieving a smooth finish.
Questions to Ask a Painting Professional
Before hiring a painter, ask key questions to ensure they meet your needs:
- Do you specialize in low-VOC and eco-friendly paints?
- Can you recommend the best finishes for rental properties?
- How do you handle prep work and ventilation to minimize downtime?
- Do you offer bulk pricing for multiple units?
Choosing the right painter can make a big difference in the longevity and appeal of your rental property.
Conclusion: A Smarter, Healthier, and More Profitable Rental Property
Choosing low-VOC paint isn’t just about health—it’s a strategic investment. Healthier indoor air improves tenant satisfaction, reducing complaints and turnover. Durable, scrubbable finishes mean fewer repaints, lowering long-term maintenance costs. Sustainable upgrades, like low-VOC paint, can also enhance property value and appeal to eco-conscious renters.
Marketing your rental as an eco-friendly, clean-air space attracts quality tenants who appreciate healthier living environments. A professional painter can ensure a flawless, long-lasting finish, helping your property stand out in a competitive market while maximizing your return on investment.
